Google announced that the link spam update that initially began rolling out on July 26, 2021 is now done rolling out as of August 24, 2021. That is over a full-month of rolling for that update and two-weeks longer than Google initially said.
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Quality score in paid search: Vanity or valuable?
Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric. Others view quality score as a KPI to be optimized and reported regularly. The discussion rages on. There’s also the question of whether quality score is a factor in ad rank. (Spoiler alert, it is indeed a factor.) Quality score might be the most […]
