Survey Says: Most SEOs Canonicalize Their Duplicate Content Issues

Delivering an outstanding customer experience (CX) is no longer a function; failing to meet customer expectations can jeopardize business growth. A recent Qualtrics study found that bad experiences put a business at risk of losing an average of 9.5% of its revenue. But linking CX to business value and the bottom line is a challenge when siloed data and a lack of technology can’t deliver the multi-channel experience customers expect. In this episode of the Solution in Focus series, you’ll listen in as Allison Windon, senior […]

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, chances are you are throwing money away on brand terms. “Lone Rangers” are your brand terms that rank #1 in both paid and organic search but have no othercompetitors bidding on them. Why pay for those clicks? Some enterprise brands with large paid search investments waste millions each year. Adthena’s research shows brands can save up to 20% of their PPC budgets annually by […]

This week, we had a lot of vocality around the Google core update and it has officially completed rolling out yesterday…