GooglePlex Walking Building Bridge (Pathway)

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. Here’s what’s new. New Dimensions and Metrics in the Audience Builder. The GA4 audience builder now supports the creation of audiences via new dimensions and metrics. The following dimensions and metrics are freshly introduced in the audience builder: Item-Scoped Dimensions Item ID Item affiliation Item brand Item category Item category 2 […]

How do you cut through the noise and create content your audience loves? SEJ’s Amanda Zantal-Wiener, Matt Southern, & Roger Montti share their secrets. The post What’s Great and What’s Noise? Content Crafting Best Practices from Our Experts [Podcast] appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Maps documented some of its review spam and enforcement practices and policies…