Google: Intrusive Interstitials Don’t Impact Indexing But Can Impact Ranking

Google is now requiring some businesses to add a physical address and not be a service area business in Google My Business. Google told Stefan Somborac that this is a “new feature is an automated, anti-spam protection designed to reduce category misuse across millions of business profiles.”

This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. This year, we had a brand new ranking system named the helpful content update, and we had two of them. Also similar to last year, Google rolled out two big algorithm updates at the end of the year. Google confirmed algorithm update summary We whipped up this timeline documenting […]

Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is “seeing a growing number of instances where this is the case.”