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All clients review agencies for “fit.” They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook. It makes sense. You need to keep the lights on and employees fed. But it almost always backfires at least a few times each year. Client A […]
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