Google Ads With Larger Sitelinks Block Design Also

PPC is getting more complex, and so does paid search terminology.  Consider the change from “audiences” to “segments” which has a much more broad definition.  We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like.  Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here. The most frustrating to me is taking “ad extensions,” a perfectly acceptable and understandable concept, and changing this to “ad […]

Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”

In 2017, Google My Business began adding features to let business owners manage their local listings directly in the web search results. In 2020, Google upgraded that and now in 2021, Google added the ability to edit your business profile like hours, category, products, photos, location and more.