Google is testing yet another format for its Sitelinks for both the organic search results and the search ads. These are Sitelinks in a vertical format with a line going from the top down.
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Social Ads: Connecting Performance & Metrics To Outcomes – Ep. 305 via @sejournal, @lorenbaker
Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode. The post Social Ads: Connecting Performance & Metrics To Outcomes [Podcast] appeared first on Search Engine Journal.
Google: Breadcrumb Placement Does Not Matter For SEO
Google’s John Mueller said when it comes to breadcrumbs, the links you see on pages that tell you where you clicked from, the placement and location of those breadcrumbs don’t really matter for SEO. John said “no, the placement doesn’t matter for SEO. We use breadcrumbs for crawling (finding internal links) & for rich results (structured data); both don’t depend on placement of the breadcrumbs.”
Bing Search Results Tests “Click To See Full Answer”
Here is a weird one from Microsoft Bing, it seems to be tested “click to see full answer” in its search results answer section before showing you the answer. I mean, this seems super counterintuitive for a search engine to require an additional click, but hey – search engines test a lot of things.
