Social Ads: Connecting Performance & Metrics To Outcomes – Ep. 305 via @sejournal, @lorenbaker

Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google’s John Mueller not only doubled-down on that recommendation but added that you’d be lucky to end up in the same place after changing URLs.

If you’re in the U.S. and haven’t been living under a rock, then you’re probably aware that the economy isn’t in the best shape (I blame it on abandoning the Gold Standard in 1933, but I’m not an economist). So between increasing inflation and a looming recession, advertisers are saying to themselves: “How do I afford to stay online with search?” Two scenarios with two impacts While there is a district correlation between inflation and a recession, you can only do so much, and the solutions […]