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Craig Hordlow

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Google has made design updates to the Google News Publisher Center. I don’t know if new functionality was added, it does not appear so, but maybe I am missing something. I’ll be honest, I do not use the publisher center that often, so I’m really not sure.

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As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads “this report is no longer available here.” It links you to the announcement that the tool was being decommissioned today.

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Google: Personalization In Search Is Extremely Light & Rare For Ranking

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Google’s Danny Sullivan confirmed, again, that personalization in Google Search is an “extremely light” ranking signal. In fact, he said personalization is “fairly rare” to be used for ranking purposes.

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