Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible. Today, I want to make a case for when, how, and why to consider YouTube Ads. What to know before you begin YouTube is a unique platform – not truly search, not fully social. It’s […]