Google’s John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search – a topic we briefly covered only once before over here. The two guests were Zineb Ait Bahajji and Bruno Cartoni who work on this area at Google.
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In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the automotive SEO space. In part two we talk about women in SEO and more on the automotive space and search results…
Maximizing your website tracking with Google’s Tag coverage summary
Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager. What Tag Coverage is. Tag Coverage is a feature within Google Tag Manager that allows you to see a summary of which tags are firing and which ones are not. This feature is especially useful if you’re working with a complex website that […]
Will the new Bing create more opportunities for advertisers? Maybe
Today, Barry Schwartz and I had the great honor of being there live at the Microsoft Executive Briefing Center, or Building 33, for those in the know, for the announcement of their new Bing and Edge AI-powered search results experience. By leveraging the power of OpenAI, Microsoft will allow users to chat with, ask questions, or even use it to create content. But how will this affect advertisers? Ask and you shall receive. But not really. I asked that very questions during the Q&A portion of […]
