Google Sydney, Australia Office Pool Tables & Christmas Lights

Before going offline for this long three-day holiday, I saw rumblings of a possible Google update about to rollout. I was a bit nervous it was a core update but Google did not confirm any update and now that I am back online, the chatter, although elevated, is not at core update levels.

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Google is now placing a label (I think it is new) named “paid for by” on some political ads. This label lets searchers click on it to learn more who is sponsoring the ad and even lets you dive into more details on the advertiser and their spend.