Google has confirmed a bug with Google ads impacting conversion data. The issue is specific with Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution (DDA).
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Google gives publishers new ways to control their first-party data
Publisher provided signals help publishers categorize their first-party data into audience or contextual segments and then share those signals with programmatic buyers. How does it work. Publisher provided signals make it easier for programmatic buyers to “find and purchase audiences based on things like demographics, content interests or purchase intent across multiple sites and apps without tracking people’s activity in apps or across the web.” Sharing signals with trusted partners. Google also improved a feature that allows publishers to securely share signals with trusted third-party buying […]
Google Generally Has Different Crawl Capacities For Your Images Hosted On A CDN
Google’s John Mueller confirmed that when it comes to sites that host their images (or likely other files) on an external CDN, like we do here, Google will have a separate server capacity (maybe crawl budget) for your domain versus the domain of the CDN.
Google Begins Testing FLoC In Chrome
Google announced it has begun testing FLoC, Federated Learning of Cohorts, in Chrome. Specifically the FLoC origin trial in Chrome 89 will work on websites that don’t opt out of it.
