Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Most SEOs say they spend 25% or less of their time focused on link building…
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Microsoft Advertising Launches Health Insurance Ads
Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on ad spend (ROAS) and lower costs per acquisition (CPAs) with this new format.
Google My Business Suggest Edit Gets More Robust
We’ve been covering a couple of the changes to the suggest edit feature in Google Maps, Google Local, Google My Business, Google Places or whatever you want to call it. Amy Toman spotted many of these but now she is seeing more including more explanatory options when you click suggest an edit.
Google Unleashes December 2022 Link Spam Update With SpamBrain AI
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to “detect both sites buying links, and sites used for the purpose of passing outgoing links,” and not just “detect spam directly,” Google said.
