Two weeks after Google first confirmed an issue with the Google Search Console URL Inspection Tool, it is still not fully fixed. I will say that while I do see random complaints about the tool erroring out, I have not seen it error out myself. But still, Google’s John Mueller said the issues and errors are “still partially ongoing.”
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TikTok has a secret “Heating” (cheating?) button
According to six sources and documents reviewed by Forbes, TikTok and ByteDance employees frequently engage in “heating,” which is a manual process that guarantees certain videos receive a specific amount of views. Heating is cheating. Six current and former employees of TikTok and its parent company, ByteDance, as well as internal documents and communications reviewed by Forbes, TikTok and ByteDance staff use a practice called “heating” to artificially boost the distribution of certain videos in addition to relying on the algorithm to determine what becomes popular. […]
Daily Search Forum Recap: April 28, 2022
Here is a recap of what happened in the search forums today…


