For decades now, many SEOs have disagreed with Googlers about how to do SEO and how to rank sites well in Google Search. Some of those who disagree feel Google is either lying to the industry, some feel those Googlers don’t know the answer and some feel they just know better.
Related Posts
Google: Smart Internal Linking Can Help Google Trust Your Site More
I found it super interesting to listen to a dialog between a new German startup and Google’s John Mueller. The conversation leads to John Mueller
Google: We Don’t Announce Deprecating Ranking Signals
Has there been a time where Google has said they no longer use a specific ranking signal? I mean, they said this like 20 years ago with maybe the meta keywords tag? Google said this with rel next/prev, Google News stock tickers and keywords, and some other things. But generally, it is rare to see Google say we no longer use X as a ranking signal.
How I earned a knowledge panel without a Wikipedia page
Knowledge panels are one of the most coveted, yet mysterious elements in organic search. Brands desire to have their own robust Knowledge Panel entry, but are left with little to no control over what appears in them. By this point, we should all have a basic understanding of entities within Google’s Knowledge Graph. Consider that required reading for this article. Where does Google pull entity data from? We all know that Google pulls information from their Knowledge Graph for knowledge panels, but where do they pull […]
