Daily Search Forum Recap: April 5, 2022

Microsoft Advertising’s broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023.

So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don’t just do that blindly – if it makes things better for your users, sure but don’t assume Google’s algorithms are right here.

Here is a recap of what happened in the search forums today…