Google Washington D.C. Cafe Packed Again

Microsoft Advertising’s broad match modifier keywords are now being served as broad match keywords instead of phrase match on Bing Search. This is effective as of yesterday, March 15, 2023.

Google’s John Mueller said on Twitter that when you want to “unindex,” remove indexed pages from Google Search, you should not block Google with robots.txt, but rather use noindex. He said only unindex pages when if you don’t care if the page doesn’t rank but if you want it to rank, then improve the page.

Google said in a spotlight piece of Danny Sullivan’s 25 year career in search (which is a nice thing) that Google reduced irrelevant search results by more than half in the past seven years. Google measured that number by looking at its own internal quality raters metrics.