Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet.
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Google now supports 25 more countries with new return policy structured data
Google expanded displaying shipping and return information in its search results last week and added new return policy documentation in the product structured data help section specific for merchant listings. Today, Google has expanded the number of countries that can use applicableCountry required property from 25 countries to a total of 50 countries. What changed. Google updated the return section of this structured data help document to write, “You can specify up to 50 countries.” Previously it said, “up to 25 countries.” Here are before and after screenshots: […]
Daily Search Forum Recap: April 18, 2023
Here is a recap of what happened in the search forums today…
SEO and website design: How to build search engine-friendly sites
Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. Generally, the largest of those traffic sources is organic search. Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched. This is a problem. When building a new website as a marketing vehicle for your business, SEO considerations should be included […]
