Here is a recap of what happened in the search forums today…
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Google updates when 4 attribution models will be retired
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers still using these attribution models. Moving forward, any model that isn’t last-click will prove more difficult to monitor as every marketer has different data-driven attribution formulas. “In the past, you could […]
Microsoft Opens Bing Chat To All With New Upgrades
Microsoft had an event yesterday in NYC showing off some new features for Bing Chat, touting some growth figures and announcing it removed the waitlist for the co-pilot feature.
Google Updates Guidance on Cross-Domain Canonicals via @sejournal, @martinibuster
Google changed their guidance on the use of cross-domain canonicals for syndicated content The post Google Updates Guidance on Cross-Domain Canonicals appeared first on Search Engine Journal.
