The other day we covered a knowledge panel box card layout, but now Google is testing a more interactive version of this card layout. When you click on the cards they expand and show more details.
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Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions
In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to frame this is the tradeoffs between efficiency and volume. The terms you are bidding on will eventually convert (unless you are bidding on utterly unrelated terms). But the question is, was that spend efficient and valuable? In this article, I will share some insights about striking the right balance between efficiency and volume, a productive […]
This day in search marketing history: January 16
Top Story In 2017, Google’s Gary Illyes explained what crawl budget is, how crawl rate limits work, what crawl demand is and what factors impact a site’s crawl budget. As Illyes explained, most sites don’t need to worry about crawl budget. “Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. More from Illyes: Crawl rate limit is designed to help […]
Reminder: Some Google Ads Search Terms Report Query Data Being Removed Tomorrow
As a reminder, Google Ads will be removing some query data from your search terms report on February 1, 2022. Google warned us of this change in September 2021 and tomorrow is the day where historical query data that was collected prior to September 1, 2020 and does not meet the current thresholds for the search terms report will be removed on February 1, 2022.
