How To Learn Local SEO: Recommended Skills, Reading & Courses via @sejournal, @jasonhennessey

Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won’t guarantee the content ranks well in Google Search.

Google has confirmed with Search Engine Land that it is testing a new search feature named Perspectives. Google explained this feature is an experiment to help searchers in new ways to find helpful information that they are seeking. However, Google declined to answer more specific questions on how to trigger this, when this might show and how publishers can have their content show in this new search box. What are search Perspectives? Basically, Perspectives appear to be multiple short featured snippets that give searchers a wider […]

Performance Max for travel goals creates ads in multiple formats that will automatically serve across Google channels and inventory, including Maps, Search, YouTube and Hotel Ads (coming later this year). What’s new. Here’s what you need to know: Performance Max for travel goals can help hotels create ads in multiple formats and, in one campaign, reach more travelers across YouTube, Display, Search, Discover, Gmail and Maps. Hotel ads will be added to Performance Max for travel goals later this year. Advertisers select their hotel properties from […]