Riding A Google Bumper Car

Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is too new to be listed yet?

How cute is this, Microsoft Bing Search is testing placing this animated snowman next to the Shopping tab under the search bar. I personally cannot replicate this but Frank Sandtmann, an SEO consultant based in Germany, can and sent this to me.

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it was a “small tests that select advertisers have opted into.” But I have no idea what makes this match type “smart.”