A Google Shadow

Google is testing showing expandable video previews in the search results. When you hover your mouse over a video thumbnail in the Google search results, the video will expand and play a silent preview.

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic channels (formerly, Cross-channel). Why we care. This new capability will tell you which channels contribute to a conversion, helping you better understand and measure the impact of your campaigns. This data will […]