Google Colorful Reindeer

Google Hotel results show a wealth of information about a hotel listing but what I think may be new is a section called “Featured In.” This section shows you articles that mention the hotel, so you can read third-party reviews of the hotel.

Google is testing some new local features in Search. Specifically, Google is testing a new local finder design and Google is also testing a new method to push users to use the chat button in a business local knowledge panel.