How Should Global Brands Engage Gen Z During The FIFA World Cup? via @sejournal, @gregjarboe

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust – all of which helps your business generate better leads, more conversions, and more sales. Content marketing is all about magnetizing ideal customers to your brand. It isn’t about pushing your products or services in front […]

Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to index a page with embedded content.

Google has changed the Google Analytics real time reports in Universal Analytics to show data “in the last 5 minutes.” This is instead of it showing real time analytics for “right now.” It is hard to say if any actual metrics changed or Google just changed the title of this field to match that of Google Analytics 4?