Here is a recap of what happened in the search forums today…
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Google Analytics 4 Now Reports On Performance Max & Smart Shopping via @sejournal, @MattGSouthern
Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns. The post Google Analytics 4 Now Reports On Performance Max & Smart Shopping appeared first on Search Engine Journal.
Google Pushes Non-Last-Click Rules-Based Attribution Models Deprecation Date To Mid-July
Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.
Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton via @sejournal, @MattGSouthern
AI pioneer Geoffrey Hinton warns of machines surpassing human intelligence, raises ethical concerns, and departs Google to promote responsible AI development. The post Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton appeared first on Search Engine Journal.
