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Google announced yesterday one of, if not, the first, use case for MUM – Multitask Unified Model – in search. Google did tell us they will let us know when it is being used and here it is. They used it “to identify over 800 variations of vaccine names in more than 50 languages in a matter of seconds.”
Google: Don’t Have Open Redirects On Your Website
Google’s John Mueller said on Twitter that Google “generally recommends not keeping open redirects.” An open redirect is when a parameter values (the portion of URL after “?”) in an HTTP GET request allow for information that will redirect a user to a new website without any validation of the target of redirect.
Google Displaying Header Tags Instead Of Titles For Search Snippets?
I am seeing numerous complaints this morning that Google is showing header tags, H1s and H2s, instead of the meta title tags, for its search result snippets. I am seeing some public complaints on Twitter, but also in some of the private forums and emails.
