Meta Announces Instagram Explore Home Ads Placement Via Marketing API via @sejournal, @martinibuster

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business.  For local businesses with limited time, money and resources, it can be hard to know where to focus marketing efforts.  One thing is for sure: The ability for people to find local businesses online is critical.  And SEO is one of the most effective marketing activities for a local business to show up online, […]

Every five years Search Engine Land likes to put together a sort of birthday tribute to the search engine, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. But given all that’s happened in search the last two years, we think it’s about time to pop the champagne, cut the cake, and settle in for a new, yearly, honoring. Let’s get to it! 2021-2022 Keyword match types Keyword […]

Google announced that you can now enable continuous audience sharing from your sub-accounts, this is in addition to continuous audience sharing in your manager accounts that was enabled a year ago.