Google is now showing up to two ads in the local search results – the local pack. Joy Hawkins spotted it the other day for a search on [lawn care near me] and shared a screenshot where Google’s local pack results showed two ads above the organic local listings.
Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google has helped increase conversions and sales for participating merchants.” To get into the trial, you have to complete a form. Once you’re in the pilot, the ‘checkout’ CTA will appear next […]
Google has announced a new big search ranking algorithm update named the helpful content update – yes, Google named it that. This update will start to roll out next week and will target content that is, um, not helpful to humans and people.