Here is a recap of what happened in the search forums today…
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This day in search marketing history: February 3
How Google uses AI in search In 2022, we learned more about how Google was using AI in search – for understanding language for query, content and ranking purposes. The overview covered in what ways AI and machine learning helped Google Search perform its daily tasks. Specifically with: RankBrain Neural matching BERT MUM In short, RankBrain, neural matching and BERT were all used in Google’s ranking system across many, if not most, queries and look at understanding the language of both the query and content it […]
No Results Found Response Can Lead To Soft 404s In Google Search Console
Did you know that returning a “results not found” type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results? We know Google recently changed how it determines some soft 404 pages, but this tidbit is not new to that change.
10 Content Marketing Trends To Watch In 2023 via @sejournal, @andybetts1
Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.
