Microsoft Makes 3 Predictions For PPC Trends In The New Year via @sejournal, @MattGSouthern

When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help ourselves. But there is a lot going on in and out of the Googleplex right now, and it’s becoming increasingly important that we keep up. In this article, we’ll dive into some new and exciting technologies. We’ll cover some of the current uses where applicable, then move on to discuss where I see the technology […]

Here is a recap of what happened in the search forums today…

While many SEO practitioners will smirk at the term “E-E-A-T” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. To achieve E-E-A-T, various crucial “ingredients” must seamlessly come together and result in quality.  This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. So what is E-E-A-T? SEO practitioners laud E-E-A-T as the cornerstone of long-term organic growth. Developed as part of Google’s search quality rater guidelines, E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Whenever a Google algorithm rolls […]