8 Signs It’s Time To Fire A Bad Client & How To Do It via @sejournal, @AdamHeitzman

A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said this changed around October 2022.

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. The early days of a new Google Ads product often come with some hiccups. The lack of control and visibility into Performance Max felt incredibly disappointing, given its potential and innovation. That’s why this year’s Search Ads Week felt a lot more reassuring, thanks to some new updates for Performance Max campaigns that include campaign-level negative keywords and asset group reporting. With […]

Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google’s John Mueller not only doubled-down on that recommendation but added that you’d be lucky to end up in the same place after changing URLs.