Google Ads Conversion Lift Tutorial For Advertisers via @sejournal, @brookeosmundson

Microsoft Bing is testing placing a site’s favicon on the right side of the search result title’s snippet. We are accustomed to seeing it on the left for Google search results, we even saw Bing testing it on the left on mouse cursor hover over, but here it is being tested on the right.

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the renewed focus on brand entity SEO. In the past, SEO was largely focused on marketing to humans. However, with the rise of large language models, such as OpenAI’s GPT-4 and Google’s PaLM 2, MUM and BERT, SEO is now also about marketing to machines. But no matter the interface, whether blue links, rich results, Google surfaces, […]

Google seems to be testing displaying the Things To Know section in the Google search results more often. We first heard about Things To Know back in September at the Search On Google event and then a few weeks later we saw it being tested in the mobile results. Now more and more are seeing it in the desktop search results.