5 Great Value Proposition Examples & Why They Work via @sejournal, @natalieannhoben

So you’ve won a new SEO client – hooray! Before you officially get the partnership kicked off, there’s a lot of ground to cover to help you set the stage for success and make a great first impression. As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup. This article will tackle five initiatives my team undertakes right after the contract is signed to find and address those critical fixes and ensure we’re […]

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marketing – email – remains the backbone of most companies’ programs. This isn’t your grandfather’s email marketing, though. Marketers have embraced capabilities for data-driven personalization, multi-channel campaign management, audience segmentation, testing and more – some of these driven by AI and machine learning. MarTech’s “Email Marketing Platforms: A Marketer’s Guide“ examines the current market for enterprise email marketing platforms and the considerations involved […]