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Moving on from search engine optimization to search optimization
In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically. Beyond Google: The reality of today’s search landscape As the competition online increases, the best way to do […]
Ahrefs mentions vanishing from Semrush-owned Backlinko
Want to cause outrage in SEO? Change one word. Especially if that one word is a recommendation in the form of an SEO tool company. At issue. Brian Dean of Backlinko – and his integrity – is under attack for altering references (and links) from Ahrefs to Semrush. As recently as May 16, the most noteworthy article in question said this: “But if you had to make me pick ONE tool to use for SEO, I’d have to go with Ahrefs.” At some point, it changed […]
HomeAdvisor Penalized By FTC For Alleged False Claims About Leads via @sejournal, @martinibuster
HomeAdvisor punished by United States agency for allegedly using misleading tactics to sell leads to home improvement companies The post HomeAdvisor Penalized By FTC For Alleged False Claims About Leads appeared first on Search Engine Journal.


