Google Updates Structured Data Guidance To Clarify Supported Formats via @sejournal, @martinibuster

I cataloged and classified corporate marketing positioning and delivery (creative treatments) over a roughly 35 year period. I did this as both research for a book I began writing and haven’t finished, and to serve as a “cheat sheet” for marketing classes I taught. A great marketer is deep enough to have profound insight into human nature, but shallow enough to use it for financial gain. My inner Mr. Hyde Positioning Strategies As AL Ries and Jack Trout established, Positioning is the image of a product […]

Using ChatGPT can transform how PPC marketers design their Google Ads campaigns through enhanced strategy development, time and cost savings, customized ad creation, and improved efficiency. This article will explore how you can harness ChatGPT to create better Google Ads campaigns.  Target audience insights Understanding your target audience is paramount to running successful Google Ads campaigns. ChatGPT can provide valuable insights into your target audience, helping you refine your campaign targeting and reach the right people at the right time.  Here are some ways ChatGPT can […]

Previously Google My Business had labeled the business attributes for women owned businesses as “women-led” and veteran owned businesses and “veteran-led.” Google now put them all in sync by labeling them as as “owned.” So now we have them as Black-owned, Latino-owned, veteran-owned and women-owned.