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Google: Ranking Ranking Factors Is A Bad Idea
Google’s John Mueller said on Twitter that it is a bad idea for Google to try to rank its ranking factors. To say content is more or less important than links, or to say one search ranking factor is more important than an other, was a “was a bad idea for us to frame” it that way.
Vlog #112: Dan Toplitt on Enterprise SEO & Looking At The Larger Picture
On a bit of a gloomy day, Dan Toplitt was out in my neighborhood and stopped by to get on the vlog. Dan and I met prior to him becoming an SEO…
Uber ads are coming, and they’re already raising privacy concerns
Ubers’ new journey ads will be shown in the Uber app at least three times during the riders’ journey. The new feature will let brands place ads using data drawn from riders’ travel history and their precise geographic destinations, according to Uber. In an example from The Wall Street Journal, if a user books an Uber to a specific retailer, cinema or airport, for example, a company could buy ads centered on that location. How the new ads will work. Though not available globally yet, Uber […]
