On a bit of a gloomy day, Dan Toplitt was out in my neighborhood and stopped by to get on the vlog. Dan and I met prior to him becoming an SEO…
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Google: When Redirecting For Geotargeting, Do Not Redirect Googlebot
Google’s John Mueller issued a PSA, public service announcement, the other day on Twitter saying not to redirect Googlebot when using geotargeting redirection techniques. I mean, he said if you do this, it might cause big indexing issues for Google Search.
Google updates when 4 attribution models will be retired
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers still using these attribution models. Moving forward, any model that isn’t last-click will prove more difficult to monitor as every marketer has different data-driven attribution formulas. “In the past, you could […]
