Google Analytics: New Features For Managing Large Data Sets via @sejournal, @MattGSouthern

Google posted a new blog post that they “uncovered an opportunity to improve your job posting pages.” I just find this to be a weird way for Google to write about this topic. In short, Google wants you to put more details in the description section of your job postings structured data.

Google is adding three new options for brands advertising on CTV.  Audience guarantees based on Nielsen Digital Ad Ratings (DAR). The Nielsen DAR is used to understand how many unique viewers CTV and video ad buyers reach within their core audiences and prove campaign impact across digital media platforms. Google is releasing Nielsen audience guarantees to make it easier to plan and measure CTV, Display, and Video 360.  When advertisers are setting up their guaranteed deal, they can select specific ages and demographics and pay only […]

In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. Availability. TikTok officially began testing in the U.S. this week. It was previously only available in the UK and seven countries in Southeast Asia. Invite only. TikTok is currently inviting select U.S. businesses to participate in the initiative. That means live streamers from places where the feature is not live will need to continue directing shoppers to third-party websites. What TikTok says. […]