Google Updates Guidance On How to Qualify For Discover Traffic via @sejournal, @martinibuster

Alan Rabinowitz got started doing SEO in the early days of Google and he is the CEO of a company named SEO Image. He got started when he was trying to figure out how he can get his art web site to rank well in the search engines…

Google seems to be testing a new flavor of the Question and Answer rich results in the mobile search results. Saad AK spotted Google showing a “forums” header above what looks like a Q&A rich results carousel in mobile search.

PPC is getting more complex, and so does paid search terminology.  Consider the change from “audiences” to “segments” which has a much more broad definition.  We also have “Segment” as a segmenting feature to analyze data sets further by devices, conversion actions, networks, and the like.  Then, Google brought back the terminology for “audiences” to describe targeting groups for Performance Max campaigns. Insert spiral-eyed emoji here. The most frustrating to me is taking “ad extensions,” a perfectly acceptable and understandable concept, and changing this to “ad […]