Google Ads’ Keyword Matching Process Detailed In New Guide via @sejournal, @MattGSouthern

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact on creative requirements for digital campaigns. In the early 2000s, digital ad campaigns primarily consisted of banner ads in standard IAB sizes built for desktops. In the 2010s, mobile device usage […]

Google has added yet another business attribute for Google Business Profiles – Asian-owned businesses. This is a new label that can be added to your business in Google Maps and Google Search “making it easier to find Asian-owned businesses in their own community,” Google said.

Learn how to speed up your website & rank higher on SERPs. Hint: Largest Contentful Paint is the most important site speed metric for Google. The post How To Optimize The Largest Contentful Paint & Rank Higher In Google appeared first on Search Engine Journal.