Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the second is the index coverage report.
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Do personas REALLY matter in content marketing?
Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A persona is a content strategy tool used to understand your audience on a deeper level and position all of your content so it speaks to them effectively. A persona is incredibly useful because it represents the conglomeration of […]
