2006: Googlebots Playing Soccer At The GooglePlex

Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns.”

Daniel Waisberg and Maya Mamo from the Google Search Console team published a blog post named Google Search Console Insights behind the curtains. This document, according to Daniel Waisberg, has new details on how Google “handles the data was not out there” before.