Google Ads added a new notice or warning to the Google Ads appeal form, that says if you don’t fix your policy violation prior to submitting the appeal, Google may limit how often you can make those appeals.
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Search marketing continues to be a rapidly evolving space. There is a great demand for search marketing talent – specifically for people with subject matter expertise. I always hear it from recruiters and colleagues: “There just aren’t enough people who truly know what they are doing.” But is this true? What does it take to be a subject matter expert? What is a subject matter expert? A subject matter expert, or SME, is a person who has a deep understanding and specialized knowledge of a particular topic. […]
Google now has recommendations for Analytics
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Bing Featured Snippet More Expansion Button
Microsoft Bing has added a “more” button on some featured snippets in the mobile search interface. When you click on the more button, there is this brief and subtle animation that opens up more details from the site.


