Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction insights and click share reporting in PMax only include Search network.” She said she agrees that “click share & Imp share measure diff things & correct that Auction Insights can’t be paired with performance metrics,” on Twitter.
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Google To Unify GA4 & Google Ads Conversion Windows via @sejournal, @MattGSouthern
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.
How much will backlinks matter in 2023?
Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results. However, in recent years, search engines shifted how the value of backlinks was evaluated. Google, in particular, with its sophisticated algorithms, now places less emphasis on the number […]
