Executive Director Of WordPress On 20 Years Of Innovation via @sejournal, @martinibuster

YouTube now has a global Target frequency goal option for video campaigns. The new goal allows advertisers to select a frequency goal (up to four per week), which YouTube will optimize towards. What YouTube says. “Now advertisers can select the frequency target and our systems will optimize towards maximum unique reach at the frequency goal. With our built-in capping, campaigns deliver within a tight distribution range so viewers don’t see the ads too many times. In fact, over 95% of Target frequency campaigns on YouTube successfully […]

If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google’s John Mueller implied that sometimes Google can do that automatically but it is safer to do it on your end so that you don’t have to meet a specific E-A-T, expertise authority trustworthiness, threshold for the non YMYL content on that site.