Google Unveils Digital Marketing Playbook Amidst Privacy Changes via @sejournal, @brookeosmundson

Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do some time in the near future. Just check the featured photos that Google selected to be displayed in your Google Maps pin overlay.

A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space you want to be in.  However, there is a risk of going overboard when we play follow the leader, trying to match what the high-ranking competitor sites are doing. Ignoring competitors […]

Instagram is announcing three new features for users who make Reels videos, which include the ability to crosspost to Facebook and more. The post New Instagram Reels Features Include Crossposting, Insights, + More appeared first on Search Engine Journal.