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CDPs prevent your data from going down the drain by Cynthia Ramsaran

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Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. So where do we go from here? Register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic. […]

The indie musician’s guide to Apple Music

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When distributing your music, it’s important to not put all your streaming platform eggs in one basket. While Spotify is a popular streaming platform, there are plenty of other platforms you should be distributing to in order to maximize your revenue. Case in point: Apple Music is often right alongside Spotify as the two major competing streaming giants in the world. That’s because as of 2020, Apple Music is second to Spotify in overall subscribers. The numbers from our friends at MusicAlly break down like this: […]