Daily Search Forum Recap: December 7, 2020

As you know, Google will soon roll out the helpful content update and it has some SEOs and site owners a bit on edge. But a recent poll Aleyda Solis posted on Twitter shows that almost 50% of SEOs feel the content they produce is helpful and are thus not worried about this algorithm update.

Google this morning launched a new API for Search Console – the URL Inspection API. This API lets you programmatically interact with the URL Inspection Tool that you would manually interact with within Google Search Console, but with code. SEOs and developers are super excited about this new API – as you’d imagine.

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor. Now what? What pieces should be recorded in your strategy document? What information is a must to include? Most importantly, why does it matter? Whether you have nothing more than a verbal understanding across your brand or team about your content strategy and you’re finally writing it down, or you’re […]